Solutions
Easy and effective investing for all
MAS360: Complete and ethical financial advice
Comprehensive package of knowledge, recommendations on mutual funds/stocks plus all the tools you need.
For whom: For those who regularly earn, save and invest, looking for ethical advice and build bullet-proof corpus for long-term goals.
ASSISTED/MODEL PORTFOLIO: A filtered stock portfolio
A filtered portfolio based on stockletter plus other stocks that tells you what to buy, how much to buy, when to buy and when to sell. Launched in July 2020.
For whom: Ideal for those who are aggressive investors with a minimum of Rs20 lakhs to invest in stocks. You can go for a model portfolio or for assisted portfolio.
STOCKLETTERS: High quality stocks in Five Flavours.
A menu of high-quality stocks that come in five flavours: Panther, Antelope, Lion, Tortoise and Elephant. First launched in 2012.
For whom: Ideal for those who can use our menu of stock selections to pick, choose and build their own portfolio of stocks.
PORTFOLIO MANAGEMENT SERVICE: A unique approach to stocks
Get your money invested through our dynamic strategy, that aims to make great returns in good years and lose less in bad years.
For whom: PMS is meant for the discerning investors who are willing and able to invest a minimum of Rs50 lakhs to growth their wealth.
Comparison of various MAS services
Description MAS360 Portfolio Stockletters PMS
Custody of assets with You You You Custodian
Decision-making with You You You Us
Transaction done by You You You Us
Decision-making with You You You Us
Transaction done by You You You Us
Decision-making with You You You Us
Transaction done by You You You Us
Decision-making with You You You Us
Why Moneylife?
Ethical, Focused and Effective
There is a flood of free financial information and advice today and yet consumers remain confused, often losing a large chunk of hard-earned money to poor advice and mis-selling. In contrast, long time subscribers have reaped excellent returns and so have PMS investors. Besides, our ethical pro-consumer and pro-investor philosophy has been evident, right from 2006, when we launched Moneylife magazine. Although tiny, we were the first media company to start a non-profit trust -- Moneylife Foundation – now the largest voice of financial consumers.
FAQ
  • Product Features & Benefits

    What is Moneylife Advisory Services?
    Moneylife Advisory Services Pvt Ltd is a SEBI registered Investment Advisor (registration no: INA000003429).

    For financial consumers, who need customised help, Moneylife Advisory Services provides ethical and effective advice on insurance, investment, taxes and financial planning backed by a decade of rigorous, unbiased research.

    What are the core benefits of being part of MAS?
    This is the place to Fix Your Finances, forever. You get to handle your investments and insurance with the greatest ease because we are doing all the hard work of sifting and selecting for you. The main problem with financial products is lack of accountability. The agent, the distributor or the wealth manager may sell you a product that looks good today and carries a lot of promises, but may not deliver. Mutual funds lose a lot of value, insurance claims are not met, corporate fixed deposits not being returned and so on. If you follow our recommendations, you can stay out of harmful financial products sold to you through false promises and deception, and grow you wealth peacefully.

    What exactly do I get from this service?
    MAS offers you financial planning and solution and you really need.

    The following six features are common for all premium subscribers.
    1. Free Accident Insurance
    - Death Benefit
    - Permanent Total Disability.
    - Education welfare fund for dependent children

    2. Learn
    - Moneylife Online Magazine
    - Product Reviews
    - Handbook, Your Money Life

    3. Fixed Income Recommendations
    - Which bank FD
    - Which debt funds?
    - Which liquid funds?
    - Which other fixed income?

    4. Tax Saving Tools
    - Tax-proof Investing through Relatives
    - Capital gains tax tool
    - ELSS SIP Tool

    5. Ask
    - Ask any question on a confidential basis
    - Portfolio Review

    The following comes as part of optional packages
    1. Equity Fund Recommendations Package
    - Large-cap funds
    - Mid-cap funds
    - ELSS
    We do not recommend foreign, sector, balanced & hybrid funds

    2. Lion Stockletter Package (with SIP/Lumpsum tool) - Wealth building
    - Investing for specific needs
    - Investing Lumpsum

    3. Insurance Package
    Health Insurance Recommendations & Tools
    - Which Mediclaim with or without floater?
    - Which Medicaim with Maternity Benefits?
    - Which Critical Illness Plan
    - Which Accident Insurance?
    - Which top up/super top up?
    - Health Insurance Selector Tool

    Life Insurance Recommendations & Tools
    - Term Plan Recommendations
    - Insurance Surrender Tool
    Please note you cannot add / delete a package once subscribed

    What You Don't Get
    - Advice on real estate & alternative investments art, wine etc.
    - Advanced income tax advice and consultation.
    - Drafting of legal documents like will, HUF, gift deed, etc.

    If I don't become an MAS member what do I miss?
    You miss the freedom from financial worries and deprive yourself the benefit of accumulating wealth in a systematic manner, bearing lesser risk. You miss the best research on insurance. You miss continuous online support, a great solution for the average saver, given how rampant mis-selling and wrong information, is.

    Who can join MAS?
    People from all age groups can join MAS. You may be single or married, with or without children or approaching retirement. If you are in need of protection through insurance, or in need of savings to be deployed methodically, MAS would be useful for you.

    I am an NRI. Can I join?
    Yes, you can. Indeed, this service would be of great benefit to you, if you wish to buy Indian financial products.

    Can I also ask queries relating to tax?
    No. Tax queries are not part of the investment advisory service

  • Why MAS?

    Why MAS when there are already many different ways of getting financial information?
    It is true that stockbrokers, distributors, financial planners, insurance agents, relationship managers, online aggregators and purchase portals, dozens of print publications and 6-7 TV channels provide a lot of practical information and tips. However, because of lack of time, technical nature of financial products and actions of financial companies and their agents, consumers cannot absorb the overwhelming flood of information it all by themselves. Hence, the need for a service like MAS.

    What is the problem with financial companies and their intermediaries?
    Despite the information, help and support you get from financial companies and market intermediaries before buying a product: 1. You are only a sales target: Both the company and the intermediary (especially relationship managers) are focused on selling a specific product. They are not interested in telling you what else is better for you. None of them take a 360 degree view of your actual needs.
    2. No continuous support: There is often no effective support, help and handholding after you have bought product.
    3. Wrong advice: Intermediaries earn through commissions they get from selling products to you. Their advice may favour the products that get them higher commission, even if it is harmful for you.
    4. Untested advice: Since the advice is only meant to drive you into buying the products offered, it is neither based on any research of the other products in the market, nor based on any research of your requirements.
    5. Harmful Products: Many a times, you will land up buying products that are of no use to you, but have been sold to you in such a way that they seem to pay you benefits. And that is what the entire sales force is there for-just selling, without thinking about your benefits.
    Remember: Mistakes in buying financial services are not as harmless as making mistakes in choosing shampoo or soap. Financial mistakes can make you lose a large chunk of your life's savings. You also lose time which you would have otherwise spent in earning additional income.

    What are the current problems faced by savers and how will MAS solve these?
    Please take a look at the comparison below. Savers today are facing a plethora of problems caused by financial services' companies and their distributors. This frightening scenario has driven them to keep their money safely with banks even though bank interest does not beat inflation.

    Is there a larger purpose behind this?
    Yes. We want MAS working with our non-profit organisation Moneylife Foundation to grow and become a large group that has a voice, which can be heard at the highest levels of policy making so that financial products help rather than exploit savers and investors.

  • MAS's Uniqueness

    How is MAS different from brokers, financial distributors, financial planners and agents?
    Our revenue is not tied to your transactions, because we don't sell you any financial product. Our approach is help you Create Wealth, Protect Your Family, Avoid Losses, Save Money so that you Enjoy Time with you family instead of spoiling your weekends learning about financial products. This is why an integral part of our operations is the Moneylife Foundation, which has been set up to be the voice of savers and consumers.

    What category of companies does MAS belong to?
    MAS does not fit into any category. It is born out of our ground-level understanding of savers' issues, which we get by writing about products, interacting with tens thousands of people through Moneylife Foundation and researching products only with your interest in mind. We are of course registered with Securities Board of Indis as investment advisors.

    Is there a larger purpose behind this?
    Yes. We want MAS working with our non-profit organisation Moneylife Foundation to grow and become a large group that has a voice, which can be heard at the highest levels of policy making so that financial products help rather than exploit savers and investors.

    How do we know you are ethical? Even financial distributors put out financial literacy advertisements in India's largest national daily!
    The problem is that even when they put out such advertisements, their mis-selling continues unabated whereas we have a long track record of ethical work.

    Track Record: Moneylife's ethical, pro-consumer and pro-investor philosophy has characterized its approach from day one. We wrote against Unit-linked Insurance Plans in March 2006, the second issue of the magazine, when other publications were doing cover stories on Best Ulips to Buy. Ulips were of course being advertised heavily! If you are new to Moneylife, please explore the content at www.moneylife.in. You won't find anything biased in favour of financial products that compromise on your interests. You will find loads of pro-investor and pro-consumer information.

    No commission: Most importantly, as a proof of our approach, we don't sell you any financial products at all and so do not live on commissions. Our income comes from the fee we charge you.

    Non-profit Initiative: Finally, although we are a tiny organization, we are the first media company to promote a non-profit trust to launched financial literacy and consumer and investor advocacy. Moneylife Foundation has emerged as the largest investor organization since February 2010.

    We don't know of any financial group, which has all the above features and living up to them consistently.

  • MAS's No-commission Model

    What is MAS's revenue model? We earn fixed fee as annual subscription from you. That is currently the only source of our revenue.

    What about commissions from the products you research and select?You can buy all the products directly from the companies and pay no commissions. We engage directly with financial companies whose products we research, and stand by our users, so that you don't have to suffer due to lack of service, which is otherwise, a common problem.

    Why have you launched a commission-free service?Driven by their targets, financial companies are more interested in sales and market intermediaries (banks, brokers, advisors) are more interested in commissions. Mis-selling is natural consequence. This is why we have taken commission out of our business model completely.

    Will MAS act as a distributor and put through my transactions?
    No

    Will I then have to pay commissions separately?
    Today if you choose carefully, there is no commission to be paid for any product. You can buy online term plans, choose direct option for mutual funds and open accounts with stockbrokers who don't charge commissions for delivery transactions.

    Why can't MAS itself sell financial products?
    We will never put ourselves in a position where our judgement about product selection is clouded by the commission offered to sell it.

    Will the handholding be available if I buy products not recommended by MAS?
    No. If you choose to invest in a product not shortlisted by MAS, you do so at your own risk.

  • Whom is this Service for?

    Who can join MAS Online Financial Advisory Services?
    People from all age groups can join MAS. You may be single or married, with or without children or approaching retirement. If you are in need of protection through insurance, or in need of savings to be deployed methodically, MAS would be useful for you.

    I want to renew my MAS Online financial Advisory Services subscription is there any way I can subscribe for my entire family of four members? It is not clear.
    The service is for a single person since everyone has a different risk profile and different financial profile, which we have to take into account for any investment advice we provide. This is as per SEBI rules.

    I am a full time share trader. I would like to know about equity advisory services offered. I am interested in 2-3 days positional trading in Nifty 50 stocks.
    We do not advice on short-term trading.

    I am an NRI. Can I join?
    Yes, you can. Indeed, this service would be of great benefit to you, if you wish to buy Indian financial products.

    My status has changed to NRI recently & I'm interested in investing in Mutual Funds, Can you please help me choosing appropriate advisory services?
    You can choose the optional Package of Mutual funds, if you need our help to meet specific goals ,you can choose the investool also.

    Do your NRI recommendations differ from that you give to resident Indians?
    The investment products will be the same kind since there is no separate products for NRIs. We only need to take care of the post-tax returns and stocks that NRIs cannot buy.

    After talking about MAS online Financial advisory Services with the spouse, I found that he too is interested and would like a membership. Does he have to take an independent subscription? His financial profile however, is different from mine.
    The MAS Online Financial Advisory Services is meant for individual use and as such your spouse will have to independently subscribe towards the same because everyone’s risk profile and financial profile are different which we have to take in to account for any investment related advice we provide. This is as per SEBI rules.

    I handle my wife’s and mother’s portfolio for tax purposes and have invested money in their portfolio. Will you advise for this portfolio as well? I do not want to subscribe for three people, as the FAQ clearly says that Advisory is for one portfolio.
    Yes, we will review on your portfolio provided you present it as a single portfolio and not ask separate questions specific to your wife and mother. It will be our opinion on your investments and not investment advice as per SEBI’s definition.

  • Optional Packages – What’s included and what’s not?

    I have significant experience in investing in stocks ranging from small caps to large caps. I want overall portfolio consultation as well as stock recommendation plans. Which premium plans out of your packages should I go for?
    We can do a one-time analysis of your portfolio so that it is cleaned up. You can then invest in our recommended stocks, for which you can either choose stockletters or stocks option of Online financial Advisory Services.

    I am confused on which package I should go for. Whether I should go with stocks or equity funds package and what would I get in the tools or whether I need them.
    If you have invested in stocks for at least 5 years and have the experience of gains and losses, go for stocks. Otherwise go for mutual funds. If you need to invest for specific goals like children’s education or health corpus use or lumpsum investment.

    I want to invest lump sum amount in stock market for time frame 5-7 years. Does MAS provide stock recommendations with buy and sale call of stocks. Also I am able to save from salary and want to invest in stock. Can you guide me on this issue?
    Yes, we do. You should buy the MAS Online Financial Advisory Services. Choose the stocks option from https://advisor.moneylife.in/pricing
    This will give you access to our Lion stock letter. If you need to invest for specific goals like children’s education or health corpus use or lumpsum investment.

    I am currently subscribed to your MAS Online Financial Advisory Services which gives access to Lion stock letter. I wish to renew the same and add Panther stock letter to it. Which package will help me with this?
    Panther or Antelope is not part of MAS Online Financial Advisory Services. You will need to subscribe to these separately from here https://sl.moneylife.in/

    Will I get all the stockletters as part of MAS Online financial Advisory Service?
    You only get the Lion stockletter, if you have subscribed to the optional package of ‘Stocks’. You will need to subscribe for the other stockletters separately from here https://sl.moneylife.in/

    Can I get access to all the earlier stockletters?
    At any time, you get access to the current week's stockletter and the previous three week's stockletter. You need to follow the recommendations mentioned in the most recent stockletter.

    I already have all three stock letters and want to know if I can access MAS Online Financial Advisory Services.
    The stockletters and the MAS Online Financial Advisory Services are different.

    Do you recommend mutual funds?
    Yes, this feature is available to subscribers who have subscribed to the optional package of ‘Equity Funds’.

    I only want advice regarding debt mutual funds and tax benefits thereof. Which optional package should I choose?
    Recommendations on debt funds are a part of the common package, as is clearly mentioned in the pricing page. However, you will have to additionally choose either stocks, equity mutual funds or insurance as an optional package to complete your subscription. We do not sell the common package separately.

    What will I get in a portfolio review? I have mutual funds (MFs). Will you tell me which MFs to check and where to invest the proceeds?
    Yes, if you have taken the mutual funds package.

    Will you make a mutual fund and a stock portfolio for me based on my risk profile?
    Yes we recommend, you choose either Mutual Funds or stocks.

    Will you provide rebalancing updates in both stocks and mutual funds portfolio?
    Yes as long as you are a subscriber.

    After I subscribe for the insurance or mutual funds or stocks optional package, how will I be advised on these products?
    Once you subscribe to the Online Financial Advisory Services,
    1. You will have access to our recommendations on insurance or mutual funds or Lion stocks as per the optional package that you have chosen
    2. You can post any query related to the optional package that you have chosen by using the ASK section https://advisor.moneylife.in/handholding.html#query

    Can I also ask queries relating to tax?
    No. Tax queries are not part of the investment advisory service

    Will an advisor from your team get in touch with me?
    No. We cannot assign individual advisors. We like to be fully accountable for what we suggest. Hence we request our subscribers to use the platforms, such as ASK section, so that we both have a complete record of all your questions and the advice which can be easily verified later.

    I understand that you also help understanding why mediclaim can get rejected. Recently I filed for the claim for the reimbursement of my 3 years old kid's hospitalization. However I'm getting very odd queries from star health. So where can I forward this kind of query with you. Or do I have to unsubscribe and re-subscribe to something else.
    Please note that handling insurance claim was never part of our service. It is your insurance agent who handles your claims, because he is the person who gets 15% to 25% of commission for it. Thus it his responsibility to help you with your claims.

  • Insurance Plans

    What does the free accident insurance cover?
    MAS will offer free personal accident insurance of Rs2.5 lakhs. It will cover accidental death and permanent total disability. Today, you may have a good life insurance cover, but you will still need accident insurance to cover disability. Life insurance covers only the event a death.

    How do I get the free accident cover?
    The free personal accident policy offered by MAS is a group policy. You can get the details of your Free Accident cover, by visiting our website: https://advisor.moneylife.in/insurehealth/freeaccident.html

    How do I add a nominee to my free accident cover?
    All you need to do is just provide the details of your nomination on the hand holding section, name of the nominee, age of the nominee, relationship of the nominee with insured, etc.

    How are you selecting the most appropriate insurance policies?
    We have multiple criteria for selecting the right policies. These are:
    - Premium rates
    - Standards benefits and features
    - Extra benefits and features for MAS members
    - Product with appropriate policy term, age limit for entry and exit
    - Proper medical underwriting
    - Desired sum assured, single/limited/regular premium term
    - Non-smoker and smoker rates
    - Availability of product in specific location
    - Company's claim settlement history
    - MAS's assessment of the management intent and customer-orientation of different insurance companies.

    I already have insurance policies. Will you suggest whether to continue with them?
    Yes, we will advise you on your existing insurance products through our handholding section.

    Why do you focus only on online term life insurance plans?
    Online term plans are much lower in price than offline plans and gives you far greater coverage than any other kind of insurance products.

    How do I know that a particular online term life plan is good for me?
    We have narrowed down our search to few online term plans, which will match the needs of most of MAS members.

  • Mutual Fund Investments

    Are the mutual fund schemes selected by MAS reliable to invest in?
    MAS is backed by India's best research on financial products for which Moneylife has acquired a huge reputation. We have talented analysts and journalists who do all the unbiased reserch work for you. These are young, passionate and hard-working people who share the same vision to offer advice that is safe and effective. We use external databases to support our team. Since we do not sell financial products, our selection is totally unbiased. Our earlier selections are there in print and web for anybody to examine. To read what savers say about us, click here

    Will MAS-selected mutual funds assure us of the highest return in that class or category?
    No. We do not say that our research will help you get the highest return. We look for safe products with a very high chance of above-average returns.

    Are you saying that mtual funds that are NOT recommended by MAS are bad?
    Not necessarily. But remember that the killer aspect of all financial products is not the promised return today, but unseen risk in future.

    How are the equity mutual funds schemes selected ?
    Step1: Select schemes which have been in existence for five years or more and having a corpus of more than Rs100 crore.

    Step2:
    - Mid-cap and small cap
    - ELSS
    This classification is decided on the basis of what is mentioned in the scheme offer document. If the offer document is not clear, we analyse the actual stocks in the portfolio. We avoid the following types of schemes since they are not required for long-term wealth creation: sector schemes, all ETFs, foreign funds, balanced funds

    Step3:Rank the schemes under each category, as per the following criteria: the geomean return of the scheme over the past 20 quarters, performance vis-a vis its peers in the group, performance against the benchmark, and ability to perform consistently. Benchmarks considered are Nifty Free Float Midcap 100 (small and mid cap scheme), Nifty TRI (large cap scheme), S&P BSE 200 (multi cap scheme and ELSS).

    Step4: Combine the ranks and pick the top ones. Each scheme has to be in the top 50 percentile of each parameter to be considered for the final list.

    How are the debt mutual schemes selected
    Step1: Our universe of analysis includes floating rate fund, income funds, short term funds, ultra short term funds, gilt funds and liquid funds. We do not consider schemes which in existence for less than 3 years and having a corpus of less than Rs50 crore.
    Step2: These are classified on the basis of average maturity years into liquid schemes (1year or less), short term (less than 6 years) and long terms (more than 6 years)
    Step3: We rank the schemes as per their performance over 13 rolling quarters, expense ratio, yield to maturity and 90% or more of allocation to instruments with high creditworthiness.
    Step4: Combine the ranking under the above parameters and arrive at a combined rank.

    Are the investments selected by MAS reliable to invest in?
    MAS is backed by India's best research on financial products for which Moneylife has acquired a huge reputation. We have talented analysts and journalists who do all the work for you. These are young, passionate and hard-working people who share the same vision to offer advice that is safe and effective. We use external databases to support our team. Since we do not sell financial products, our selection is totally unbiased. Our earlier selections are there in print and web for anybody to examine. To read what savers say about us, click here

    Will I get all the stockletters as part of MAS service?
    You get only the Lion stockletter with MAS. You will need to subscribe for the other stockletters separately from here https://sl.moneylife.in//

    Can I get access to all the earlier stockletters?
    At any time, you get access to the current week's stockletter and the previous three week's stockletter. You need to follow the recommendations mentioned in the most recent stockletter.

    Will MAS help me to restructure my existing investments?
    Yes. You can upload the details in an excel sheet in the hand holding section. We will review it and upload the recommendations from our side.

  • Stockletter

    Will I get all the stockletters as part of MAS service?
    You get only the Lion stockletter with MAS. You will need to subscribe for the other stockletters separately from here https://sl.moneylife.in/

    What do I get with the Lion Stock letter?
    Each stockletter consists of three pages. The first page is a summary of the market trend and highlights any change in the list. The second page consists of one line summary of why we think the stock merits attention. The third page is a summary of financials.
    It is important to know what you will not get. You will not get detailed research reports, analysis of quarterly results or notes on ongoing development, the kind that stockbrokers produce. The stockletters are meant for subscribers who want a list of quality stocks, which they can choose to research and invest in. They don't want to be inundated with more information, given that everybody is suffering from information overload. We follow a system-driven or a quantitative approach to stocks. We use a proprietary ranking system which to filter stocks as per multiple parameters. If you are interested in detailed explanation and long research reports, the stockletters are not meant for you.
    You must read the all details about the stockletter stockletter before subscribing. The FAQ and and the historical performance is here: https://sl.moneylife.in//

    How can I use the stockletters?
    You can use Moneylife stockletters in two ways:

    1. Only as an information source: You can use the stockletters simply as source of information. In that case, you would treat this as a list of quality stocks shortlisted by us, which may merit further research and analysis and then possibly could be chosen for investments. Remember, we are not recommending that you buy these stocks. We are merely using our screening system to offer you a shortlist of stocks. If you wish to act on this shortlist, please consult an investment adviser who would guide you about the appropriateness of these stocks, in conjunction with your risk profile and suitability of stocks as an investment product. These stockletters as information source is for those who understand the rewards and risks of investing in stocks for the long run and use the list for doing their own research with their own time and resources. It would not be possible for subscribers to do their research through us.
    Subscribe to the other stockletters

    2. As Investment Recommendations: You can also use the stockletters as investment recommendations. If you wish to do so, you would be using us as investment adviser. This would involve subscribing to MAS premium membership.

    Can I get access to all the earlier stockletters?
    At any time, you get access to the current week's stockletter and the previous three week's stockletter. You need to follow the recommendations mentioned in the most recent stockletter.

    Will MAS help me to restructure my existing investments?
    Yes, if you subscribe to the restructuring package. If you don't subscribe to the restructuring package you can upload the details in an excel sheet in the Ask section. We do a quick check and upload our opinion.

    If I buy Antelope stock letter as an additional subscription will you guide me to choose stocks from Antelope and Lion?
    As mentioned in https://sl.moneylife.in/, we will only provide a list of stocks, out of which you have to decide on your own, what to choose, in case you don’t want to invest in all of them.

  • Processes & Operations

    How do I use the site after I pay my MAS membership fee?
    You will a get a welcome mail after you become a member which will tell you what you have subscribed for. You will have access to the parts of the website you have subscribed for, including the magazine, for as long as you are a member. These sections are common for all subscribers:
    Free accident insurance
    Fixed income recommendations
    Save Tax: Tax saving tools
    ELSS Sip tool

    Finally, if you have any questions, please feel free to ask here https://advisor.moneylife.in/handholding.html#query

    I am an existing subscriber to the magazine and the Lion stockletter, how will my subscription be adjusted if I opt for MAS?
    After a make your payment for MAS, your MAS subscription will be extended with the credit balance available with us on your existing subscriptions.

    Will the hand book be sent to me? Or how do I access the Moneylife hand book?
    The Moneylife Handbook is online accessible through this link https://advisor.moneylife.in/handbook/manage-your-money/bank-accounts/5.html

    Is there a printed version of the Moneylife Handbook? Can I get a copy?
    We have not printed any copies of the handbook yet, as it needs to be updated periodically. However if you wish we can forward you a pdf copy of the same. The Moneylife handbook comes bundled only with the premium subscription.

    How many queries can I raise on the hand holding section? Is there any limit to the number of queries I can ask?
    You can raise as many queries you want on the hand holding section. There is no limit to the number of queries. However, we have restrictions on what kind of questions you could ask. Please read this first: https://advisor.moneylife.in/handholding.html#read-me

    Can I get guidance over the phone?
    No, we would like to be fully accountable for what we suggest. Hence we would request our subscribers to use the platform so that we that both you and us have a complete record of all your questions and our advice that can be easily verfied later.

    Will the magazine issue be delivered to my postal address?
    No, Moneylife magazine is not a print publication anymore. You will get access only to the digital content of the magazine. You can view the Moneylife Online Magazine against your MAS subscription, from your profile : https://advisor.moneylife.in/profile.html#view.

    How do I know when the site is updated?
    You will get a an alert in your inbox on the site.

    Can I share the content with others?
    You should not. You should encourage others to join this unique.

    Can I pay on monthly basis?
    No, it is a yearly subscription programme. You cannot pay on a monthly basis.

    What If I don't use the service for few months, will it get extended?
    The membership is for fixed periods and not extendable.

    I have subscribed for MAS and stockletters. How do I view the stockletters?
    You can view by visiting your MAS profile in the dashboard here - https://advisor.moneylife.in/profile.html#view

    Will an advisor from your team get in touch with me?
    No. We cannot assign individual advisors. We like to be fully accountable for what we suggest. Hence we request our subscribers to use the platforms, such as ASK section, so that we both have a complete record of all your questions and the advice which can be easily verified later.

    Is there a trial or freelook off period for MAS? Do you have a sample offering of the same, so I can decide? Once I take a subscription of stock letters, do I have to subscribe to it perpetually or will I still get inputs about when to hold or exit after subscription expires?
    There is no trial or freelook period for MAS subscription. Request you to please go through the FAQ before subscribing https://advisor.moneylife.in/faq/. The subscription to MAS is non refundable. Unfortunately it would not be possible for us to provide any support after the expiry of your subscription.

    I have recently taken the Online financial Advisory Services subscription. Where do I go from here?
    Once subscribed you would have received a Welcome aboard mailer with the links to view/access the premium content against your subscription and the optional packages you have signed up for. If you have any specific question about your financial life, use the Ask section and put your question.

    Is there any document/guideline or video to maneuver through https://advisor.moneylife.in/.
    There is no video as yet but we are ready to answer all your queries. Please post your queries in the Ask section.

  • Payment

    How can I pay the membership fees?
    You can pay online by net banking or credit / debit card here https://advisor.moneylife.in/pricing.html. We prefer an online payment because your account gets automatically created.

    How do I make an offline payment?
    You can send a Demand Draft / Cheque in the name of MONEYLIFE ADVISORY SERVICES PVT LTD and courier/post it to our Subscription Department at.,

    Moneylife Advisory Services Pvt Ltd.
    102, 1st Floor, Prabhadevi industrial estate ,
    veer savarkar marg,
    Mumbai – 400025 Maharashtra, India.

    OR, you can also deposit cash / cheque into our account or also do a Direct NEFT Transfer.

    Our Bank account details are as under:
    Account Name: MONEYLIFE ADVISORY SERVICES PVT LTD
    Account No: 5012978293
    Bank Name: KOTAK MAHINDRA BANK LIMITED
    Branch: CADELL ROAD, SHIVAJI PARK -400028
    IFSC code: KKBK0001376
    MICR Code: 400485085

    Kindly do write to us at [email protected] as and when you deposit the amount so that we can keep track and confirm the receipt of your payments and guide you further on the pending offline process accordingly.

    Are fees paid refundable and/or transferable?
    Fees once paid are non-refundable and non-transferable.

  • Need for this service and process

    For whom is it meant for?
    This service is meant for those who are familiar with the significant upside and downward risks, associated with investing in stocks, especially since we recommend a concentrated portfolio. It is suitable for an aggressive investor, who is ready to take such risks while aiming for long-term capital growth and can tolerate substantial fluctuations in the short-term

    Why have you launched this service?
    In our interaction with clients, we noticed that many subscribers go for multiple subscriptions of stockletters and end up making the following mistakes:

    • Selecting stocks according to their fancy, especially avoiding high-growth, high valuation stocks
    • Not buying all the stocks we have recommended
    • Buying in the wrong proportion
    • Not selling at the right time.

    So, their investment results diverge widely from the optimum. Hence, our recommendations remain on paper, not what is executed in practice. This is why, despite getting the same recommendation, every subscriber gets a different return. Assisted Portfolio (AP) will try to remove the lacuna. If you are confident of following our Stockletter recommendations with the correct weights / exposure, entries and exits you will not need this service.

    The two most important features of AP are:

    1. We will alert you about execution. This is being done manually now but will be automated.
    2. Offer a filtered and specially selected model portfolio from the stock selections across our stockletters, with cash calls.

    Is there a difference in the model stock recommendations and returns for an NRI Client and a Resident Client? Which would offer better returns?
    There is no difference. One or two stocks are banned for NRIs. We will recommend alternatives.

    How will you deliver the recommendations?
    It will be through the Ask Us forum. When we post a recommendation, you will get an email alert with a link to the site.

    Why do we prefer recommending stocks and not funds?
    Because we have control over our actions. Hence, returns from stocks are likely to be higher. We have no control over the actions of mutual funds.

    How will you periodically review client portfolio?
    We know what stocks we have recommended. We keep a watch on them. The need act on your portfolio will be based on external events and buy and sell signals generated on individual stocks. There is no fixed periodicity for the same. It can be in the middle of the week or there may be no recommendations for weeks.

    Will the recommendations be in one go or would it be gradually?
    Stocks that can be currently bought, would be recommended now. Others gradually.

    What would be the format in which the model recommendations will be shared?
    The format would be as under.,
    Please buy the following stocks in the proportion suggested
    XXXXX 7%
    XXXXX 7%
    XXXXX 6%
    After acting on the model recommendations, please share with us the details of the transactions

    What would be the format in which the model recommendations will be shared?
    What is the automatic process in future, you are referring to?
    Currently, we are sending these mail alerts to each person one by one. Later when all subscribers are to buy or sell a stock, we will be sending an automated alert. We are also going to have an app for the same.

  • What is included and not included?

    What are the differences between the various services we are offering?

    Will all the services, such as the common package and other MAS services like Insurance, Equity MF, Investools, Stock letters etc. be included in the new service?

    • Moneylife weekly online magazine: Not included
    • Insurance: Not included.
    • Equity MF: No, we prefer recommending stocks.
    • Investools: Not included.
    • Stockletters: These will remain separate, servicing those who don’t want to come to AP or PMS.

    In fact, each of these four services — Assisted Portfolio, Moneylife Advice, Stockletters and PMS — serve four different kinds of investors.

    Do I get access to the stock letters as well, as part of the AP service?
    No. You will have to subscribe separately. But why would you? You should choose between AP and SL.

    Will the current weekly stockletters be discontinued?
    No, they will continue for those who would not like to opt for AP or PMS.

    If I opt for AP , then there won't be any use in subscribing to stock letters
    No. It can be discontinued. In fact, we would expect you not to subscribe to stockletters, to avoid confusion in strategies.

    Will the stock investment contain recommendations only from the stock letters or would it be different?
    Some stocks will be common. However, it is not relevant whether the stocks will be same or not. While it may seem that knowing the names of companies to invest in, is everything, we have observed that:

    1. Many subscribers don't invest according to the process we have laid down. They buy 4 stockletters and pick and choose, selectively
    2. They buy in different weights, not equal weight as advised
    3. They buy at different times and often at a higher price.
    4. Many don't sell when a sell recommendation is given.

    The end result is that EVERY subscriber has a DIFFERENT RETURN EVEN WHEN THEY HAVE ARE SUPPOSED TO HAVE THE SAME RECOMMENDED STOCKS.

    Will the investment in stocks be in a similar direction as in PMS service? Would the returns in both cases be comparable?
    Some stocks may be common. Again, common names mean nothing. It is timing and exposure that determines returns. Returns could also be similar. Fees and costs of AP will be lower.

    What kind of interactions is allowed?
    If you wish you can ask questions about model portfolio construction such as sector exposure, high or low weights of individual stocks, high or low cash positions, market trend etc. You can also clarify any doubts in the process relating to buying/selling processes

    What kind of interactions is not allowed?
    We will not have interactions about stock ideas you may have, our opinion on third-party information, non-financial matters or financial products that you have not bought and have an interest in.

    Will AP cover fixed income?
    We will prefer recommending on Stocks. Recommendations on fixed income can be made on an infrequent basis for free.

    Can you give us some estimate of growth expected from implementing this plan?
    We think we will do better than the best mutual funds. You can see the performance of our PMS here https://advisor.moneylife.in/pms

    Will it be a short term, long term investment strategy or will there be any intra-day trading? Will you recommend derivatives?
    It will be investments in good quality stocks depending on the price trends. No intraday or derivatives trading.

    Can I be involved in the stock selection process so that I can have stocks selected according to certain preferences?
    This will not be possible. We will recommend our selections and you have the choice to execute or not to execute them. If you don’t like certain stocks, we will not be able to provide alternate choices. As explained here, we use a formula to select stocks, a formula to time our entry and a formula to time our exit. From time to time, our stock selections can be concentrated in certain sectors, smaller or larger cap sizes. If no stocks fit our criteria, we may remain in cash for a long time. Selection and timing is the value of this service.

    Will my portfolio be customised?
    This will not be possible. We will recommend our selections and you have the choice to execute or not to execute them. If you don’t like certain stocks, we will not be able to provide alternate choices. As explained here, we use a formula to select stocks, a formula to time our entry and a formula to time our exit. From time to time, our stock selections can be concentrated in certain sectors, smaller or larger cap sizes. If no stocks fit our criteria, we may remain in cash for a long time. Selection and timing is the value of this service.

    Does the stock advise vary depending on the value of investment? Lets say if my portfolio is 25Lacs, will the basket of equities suggested be different from, if the value was 50 lacs?
    NO

    Does the stock advise vary depending on the value of investment? Lets say if my portfolio is 25Lacs, will the basket of equities suggested be different from, if the value was 50 lacs?
    NO

  • Fees & Minimum Investment

    Is the fee structure indicated dependent on the investment amount or asset allocation or some other factor?
    On the current value of the Assets as per the table below:

    Is there a minimum amount for availing the AP services?
    Yes. It is Rs 20 lakhs

    Is the fee linked to performance?
    No

    If fee is not performance-linked then is there any justification for the fee charged?
    If you can handle everything yourself easily, then you don’t need this service.

    Is the fee levied per quarter or per month?
    It is an annual fee, payable every 2 quarters at a time, levied on the basis of your current value of the Assets, at the time of raising the invoice.

    What will happen to the fees already paid for stockletter. Will they be adjusted towards this?
    Yes, we will close and deactivate it and refund the unutilised amount (prorata) to you.

    Fee is given as a range. How do you decide regarding the actual fee? Will the fee be payable at the start of each year?
    As per SEBI rules, we can charge fees under the ‘Assets under advice’ (AUA) mechanism of fees, only for 2 quarters in Advance.
    To simplify things and make it more convenient for you as well as for us, we are moving to a fixed - 2 quarters (half yearly) billing cycle periods i.e from 1st Jan to 30th June and thereafter from 1st July to 31st Dec, as explained below:
    For all New subscriptions received and Renewals falling between 1st Jan to 30th June, the initial invoice would be raised ( based on the value of Assets), on a pro rata basis, from the date of subscription / renewal, till the end of the Fixed billing cycle period., i.e till 30th June. The subsequent renewal/s, would thereafter automatically fall in line with the half yearly billing cycle period, which would be for the subsequent 2 quarter period from 1st July to 31st Dec
    For Ex: Subscription/Renewals on 15th Jan, the initial invoice would raised from 15th Jan to 30th June, which would be subsequently renewed for another 2 quarters, from 1st July to 31st Dec

    Can AP be started with existing stock holding/MF?
    We prefer recommending stocks over Mutual Funds. You can share your Stock investment portfolio with us. We will analyse your portfolio for free and suggest what to sell and what to hold. Once you have implemented the sell advice, you are ready to onboard with your remaining stocks and or cash.

    In future if I want to discontinue the AP services, what is the process?
    Your assets stay with you. Nothing to be done.

    If we have a monthly surplus to be invested like SIP, how will the fee be calculated?
    This has to be disclosed and will be computed in advance.

    Are the Assets based on the holdings on a given date?
    Holding value at time of subscribing and then at the time of renewal.

    How shall the fee be determined, if I add incremental investment over the period of time?
    The fees are charged on the basis of the current value of the Assets, adding cash will increase the Assets and will have to be billed separately, to coincide with your the expiry date of your current plan.

    To avoid raising small invoices, which is quite taxing and cumbersome on both sides, we would like to keep the minimum threshold for infusing such cash at an aggregate of Rs 3 lakhs.

  • Is this service for me?

    Direct investment in stocks is rewarding but risky. A portfolio of stocks as a whole may do well over the long term but individual stocks may inflict losses from time to time. Most importantly, there are prolonged periods when the portfolio too will suffer losses. It could happen because we have made a mistake or you have started to invest at the wrong time. Even those with experience in investing in stocks are unable to handle the losing periods or losses in specific stocks. Do understand that you may have to give a portfolio as a whole, several years to show results and that during this time, many stocks will be bought and sold at losses. If you don’t understand this, this service is not for you.

  • Which stockletter should I buy?

    Both Lion and Antelope have a mix of large-cap and mid-cap stocks though there are more of large-caps in Lion. Tortoise focuses more on value stocks, which may belong to any cap-size. Stocks in Panther are small-cap stocks and more volatile, leading to large gains and losses depending on when one subscribes. Only mature investors with several years of investing experience may go for Panther and invest a small part of their portfolio in Panther stocks.

    The main objective of Elephant is to beat the Nifty 50 through
    a) elimination of poorer quality stocks
    b) timing the better quality ones and
    c) Cash calls.

    If you are interested in picking and choosing from different stockletters, you can buy more than one. However, if you do buy all five, you will have too many choices and may end up asking us for a shorter and combined list of stocks from across the four stockletters. Unfortunately, we will not be able to guide you to a combined shortlist, even if you are an MAS subscriber.

  • How many stocks are there in each stockletter?

    Lion, Antelope and Panther has upto 16 recommended stocks. There could be a few common stocks across these three stockletters. Tortoise will have a shortlist of 20-odd value stocks. It can go up to 25 as well. Elephant will have a list of 25 stocks chosen from Nifty and Sensex.

  • How can I use the Moneylife Stockletters

    You should use the stockletters simply as source of information and research. In that case, you would treat this as a list of quality stocks shortlisted by us, which may merit further research and analysis and then possibly could be chosen for investments. Remember, we are merely using our screening system to offer you a shortlist of stocks. If you wish to act on this shortlist, please consult an investment adviser who would guide you about the appropriateness of these stocks, in conjunction with your risk profile and suitability of stocks as an investment product. These stockletters as research product is for those who understand the rewards and risks of investing in stocks for the long run and use the list for doing their own research with their own time and resources. It would not be possible for subscribers to do their research through us.

    Subscribe to stockletters

  • What is included in the stockletters

    Each stockletter consists of two pages. The first page is a summary of the market trend and highlights any change in the list. The second page is a summary of financials.

    As and when any new stock is added to the list, there would be an additional three page report sent along with that week’s stockletter. The 3-page additional report would comprise of information about the company, our investment rationale and the financials of the company. There would be no report for Elephant because these are well-known high quality stocks. We are bringing in our skill of timing and selection.

    It is important to know what you will not get. You will not get detailed research reports, analysis of quarterly results or notes on ongoing corporate development, the kind that stockbrokers produce. The stockletters are meant for subscribers who want a list of quality stocks, which they can choose to research and invest in. They don't want to be inundated with more information, given that everybody is suffering from information overload. We follow a system-driven or a quantitative approach to stocks. We use a proprietary ranking system which to filter stocks as per multiple parameters. If you are interested in detailed explanation and long research reports, these stockletters are not meant for you.

    Do you give price targets?
    According to us, buying stocks is only a matter of judging odds. It is a game of probability where we try to ensure that we have most of the factors in our favour so that when the market rewards us we gain more and when the market does not reward us we lose less. We have not come across any scientific way of setting a "target" for a stock. Nobody has tested whether targets actually work. By putting targets, brokers add an element of certainty to a very uncertain enterprise. This is because our mind craves for certainty and the broker satisfies this desire by putting a number. It is financial astrology in disguise. However, after we have made up our mind about exiting, we may give a price target to avoid all of subscribers trying to sell at the same and triggering a fall, especially in case of stocks with low liquidity.

    Can I get a combined shorter list of recommendations if I subscribe to all the stockletters?
    No, we cannot offer a customised list of stocks because our active list of stocks will keep changing. A customised portfolio means tweaking the portfolio every few months with new exposures and active monitoring. This amounts to investment advice, which is not the scope of this service.

  • Buying Process

    What is the approach behind the stocks selected?
    What we generally look for are these features:
    1. Growth:A higher sales and profit in 4 out of last 6 quarters
    2. Value: market cap/ cash flow. It shows how the market is valuing the case flows. Lower the better.
    3. Return: Cash flow or net profit / capital employed. Its shows how much money the invested capital is making. Higher the better.

    This DOES NOT MEAN that stocks that meet these criteria WILL go up. It also DOES NOT MEAN that other stocks which do not share these criteria WILL NOT go up. It's a game of probability where we try to get the odds in our favour.

    Tortoise stocks are selected on the basis of:
    1. Stable quarterly revenues and profits
    2. Historically low valuation:
    3. Strong cash flows:

    Having shortlisted stocks on this basis, we then apply our knowledge of managements, including corporate governance. We don't suggest a short-selling opportunity. Our understanding of the management quality and integrity comes from a careful study of financials. For instance, we avoid companies with debt or those that are not earning high returns on capital or paying low taxes. We do not meet the management of companies that we shortlist. The research team is headed by Mr Debashis Basu.

    How do we know when to delete a stock from the stocks?
    Deletions from the shortlist are spelt out clearly as and when they occur.

    Will I get one new stock name every week?
    No. There is a difference between stocks and vegetables. Vegetables are good when they are fresh. Not stocks. The best stocks have been around for a very long time like Nestle or Hindustan Unilever or Asian Paints.

    How are these stocks different from the stocks given in Moneylife weekly online magazine?
    Moneylife weekly online magazine does not offer shortlist of high quality stocks. It discusses general prospects of particular stocks / industry.
    You should never average smaller stocks or commodity-type stocks. You can only average stocks that have proven themselves as ‘long-term compounders’, those that have recorded high compounded annual returns. There are a small number of such compounders that suddenly become available cheap, usually because of an external shock. It could be Nestlé getting hit by Maggi or consumption stocks getting hit by demonetisation or drought.

    How Much to Invest?
    Our approach is to invest an equal amount in every stock suggested, to the extent possible. For instance, if we have selected 16 stocks, and you wish to invest Rs80,000 a month, you must aim to invest Rs5,000 in each stock, to the extent possible. So, if X is valued at 2200, you would buy 2 shares. If Y is valued at Rs 690, you would buy 7 shares. The key is to have an equal exposure per stock. The stock tool will do this automatically for you.
    Once you enter the monthly amount, it will tell you how much to invest in which stocks, starting from the lowest in rupee terms to the highest. However, this may mean that you may have some cash left, shown as "Excess Cash" at the bottom of the table. You can use this to buy more of the lowest-priced stocks.
    Currently the stock tool is available only for Antelope, Lion, Panther. We will launch a SIP tool for Elephant soon. We have not yet integrated it for Tortoise and may not do so in future. This will remain a standalone product.

    How to Handle New Entries and Exits?
    At any time, we may have 1. active stocks 2. empty slots and 3. several stocks on hold. Our recommendation is to take equal proportionate exposure to active stocks and keep the exposure relating to empty slots and stocks on hold, in cash. Here is what we mean:

    Maximum slots: 16. Investible amount : 80,000. Per stock investment : Rs5000. Recommended stocks: 10, On hold: 3, No recommendation: 3. Recommended stocks: 10, On hold: 3, No recommendation: 3.

    Use the tool only to divide for Rs50,000 (for 10 stocks) and keep the balance cash (Rs 30,000) for new recommendations.

    New Entry: If we make a new recommendation, recommended stocks become 11. So, invest Rs30,000 (surplus cash)/6 (empty slots) or approximate Rs5000 in the new stock and keep the balance cash (Rs25,000) for new recommendations.

    Exit: Subsequently, if we sell a stock say for 6000 (now we are invested in 10), keep this in cash.

    New entry: When we have a new recommendation (we go back to 11), how much to invest in the new stock? We have Rs25000+6000 in cash or Rs31,000 for six slots. So, we invest Rs31,000/6 or Rs5167 in the new stock and keep the rest in cash.

  • Selling Process

    As we have mentioned, different subscribers come and go at different points over which we have no control and so, we cannot attempt to ensure high returns for all. While starting your investments you must remember the following about exits:

    1. We are very mindful of the fact that stocks don’t keep going up in future, no matter what kind of returns they have recorded in the past. We need to keep an eye on the exit door.
    2. In fact, the higher and more solid the past returns, the greater is the complacency among investors. Our objective is to sell stocks the moment their earnings cycle starts to weaken. Usually, prices start to weaken in advance. In the past when we haven’t been mindful of this, we have paid a price. We will recommend a sell when either earnings or prices start to weaken.
    3. You should be in a mental frame to sell at that time, whether you have bought recently or not and sitting on gains or not.

  • Investment Horizon

    How long should one stay invested for best results?
    An equity portfolio must be held for the long term, which we define as at least 5-7 years, depending on the stock valuations at the start of your investing period. However, this does not mean we will hold the same stocks for 5-7 years. The performance of the shortlisted stocks should be judged on the basis of the overall portfolio over 5 years at least, not on the basis of short-term price movement of individual stocks.

    How many stocks are changed every year from the list?
    We hope to change only 3-4 stocks every year. Additions are made as and when any stock meets our investment criteria. Our stocks come under review after the quarterly and yearly results are declared. At that stage we need to evaluate whether the stocks are still worth keeping in the list. Also, in very rare cases, we may shortlist a stock expecting a trigger; we have to get rid of it if the event does not happen.

  • Expected Returns

    Equity markets are dynamic and there are no guarantees. Losses are a part of equity investing. The returns you make will depend on:
    1. Which stocks you pick up for investment
    2. When you start the research and investing process

    Different subscribers will get different results depending on these two factors. Also, anyone investing when the market is expensive will have to be patient about returns. After you buy a stock, it may fall. No one can take into account the timing for every individual and ensure that every stock in the list remain in the black. The shortlist should be judged by the performance over the long term and not by the short-term returns of specific names that you may choose to follow at a particular time.

    What is the reason behind the strong historical performance of the shortlist and will it continue?
    The reason behind this performance is partly favourable investment climate. Future returns will be lower.

  • SIP/Lumpsum in Stocks

    How much should one invest in each stock?
    You should invest equal amount in every single stock whatever your final shortlist may be. For instance, if we have selected 30 stocks, and you wish to invest Rs150,000 in all, you must invest Rs5,000 in each stock. To put it differently, if you are investing Rs 5000 per stock and TCS is valued at 2500, you would buy 2 shares. If Asian Paints is valued at Rs 500, you would buy 10 shares. The key point is exposure per stock is Rs5000, not the number of shares. We have facilitated the process by creating stock tools (except for Tortoise) for the purpose. This can also be used for one-time investment. Panther stocks may not be the right for SIP. Please use your discretion.
    Antelope, Lion , Panther , Elephant, Tortoise

    How should a new subscriber interpret the names given in the stockletter?
    We identify from the existing list that are still worth it. New subscribers can research these. We also identify the stocks that are not worth from the existing list because of fundamental or valuation reasons. New subscribers can ignore these. New subscribers can also invest in new stocks added to the list.

    Some stocks have already run up sharply. What should one do?
    Stocks may go down any time after your purchase, whether they have run up or not. That is the nature of stocks. This is why it is important to follow these two principles about stock investing 1. Investing only that money you will not need for 5 years 2. Not looking at the share price in the short term.

  • Risk Issues

    How will I know that the stocks in the shortlist are appropriate for me?
    In such situation, we advice you to take the MAS premier membership so that we can advise you.

    How risky are the stocks in the stockletters?
    Stocks by nature are risky and volatile over the short-term and can lead to losses. But loss of capital in good quality stocks is not just a function of stock selection but also how long a stock is held and at what valuation they are bought.

    What if the market is too expensive when I start subscribing to the stockletter?
    High quality stocks decline along with the market only in severe bear markets. In normal market declines of 10-20%, many high quality stocks do not decline. They may fall a bit, move sideways and go up again. We shortlist high quality stocks available at reasonable valuation.

    What else should I know about risk?
    You should know the risks investors create for themselves. "Human nature" is inimical to smart investing. Studies in evolutionary biology have shown that our brain is hardwired for survival but not dealing with complex issues like risk and return. You may like to watch this video to set your mind right once for all and this about buying stocks

  • Price & Delivery

    How much do the stockletters cost?
    Annual Price of ANY ONE (Panther OR Lion OR Antelope OR Tortoise OR Elephant) Rs.5310
    Annual Combo Price of ANY TWO (from Panther, Lion, Antelope, Tortoise, Elephant) Rs.8496
    Annual Combo Price of ANY THREE (from Panther, Lion, Antelope, Tortoise, Elephant) Rs.12744
    Annual Combo Price of ANY FOUR (from Panther, Lion, Antelope, Tortoise, Elephant) Rs.16992
    Special Annual Price of ALL FIVE (Panther, Lion, Antelope, Tortoise, Elephant) Rs.21240

    Can I share the stockletter?
    The stockletters are meant for a single user and is backed by years of research. Hence, we urge you not to share them. If we come across such we will suspend your subscription.

    How do subscribers get the stockletter?
    You can access your stockletter from your MAS dashboard by logging in with your registered email id and password https://profile.moneylife.in/#view

    What is the frequency?
    You will receive the link to view your chosen stockletter, every Saturday evening, via email.

  • Subscribers Questions

    What if I have any queries about specific stocks?
    Well, we would rather let our overall performance do the talking. We have numerous subscribers and we will not be able to respond to individual requests/ additions / information for clarifications.

    What if the price of stock I have bought has fallen sharply ?
    1. Our suggestion is to invest in all the stocks or as many stocks as possible of a particular stockletter.
    2. Since this is the advice, we wish to be judged by the overall performance of the portfolio, not individual stocks selectively chosen by subscribers.
    3. If a stock has fallen, we will review the specific news or financial performance linked to it and if needed we will comment upon it in the weekly stockletter. We will not be able to reply to emails asking us what to do about individual stocks that have declined. Please remember that we are invested in almost all the stockletter stocks in our personal or organisational capacity and we are as much concerned as you are.

  • Disclaimer

    The Stockletters are part of multiple services offered by Moneylife Advisory Services Private Limited , a SEBI-registered portfolio manager (INP000006873) and a SEBI-registered investment advisor (INA000003429), having SEBI-registered research analysts on its rolls.

    The stockletters are presented as a model portfolio and not as an investment advice and are for information purposes only and none of the stock information, data and company information presented constitutes a legally binding recommendation or a solicitation of any offer to buy or sell any securities. Although information has been obtained from and is based upon sources we believe to be reliable, we do not guarantee its accuracy and the information may be incomplete or condensed. All opinions and estimates constitute our judgment as of the date of the report and are subject to change without notice. Information presented is general information that does not take into account your individual circumstances, financial situation, or needs, nor does it present a personalised recommendation to you. Individual stocks presented may not be suitable for you. Please read the terms and conditions before subscribing.

    Cancel within two issues: You can cancel your subscription within two issues. We will return your money after deducting Rs150 on each stockletter for payment gateway and handling charges.

    Switch within two issues: You can switch your subscription within two issues. This would be permitted only ONCE during your subscription period.

    You can send us your request for Cancellation /Switching over email to [email protected]

  • What is MAS Wealth?

    MAS Wealth is the portfolio management services division (SEBI registration number: INP000006873) of Moneylife Advisory Services P. Ltd., which has two other divisions MAS Stockletters and MAS Advice, a SEBI-registered investment advisor (SEBI registration number: INA000003429).

  • MAS Stockletters, Advice and PMS

    What is the difference between the three?
    MAS Advice is information and holistic advice on not only all kinds of investments (bonds, fixed deposits, mutual funds) but also on insurance and taxes. This helps you to stay safe and smart and plan your finances.
    MAS Stocks and MAS Wealth are concerned mainly with stock investment. Investments in stocks can help enhance your returns and it is advisable to earmark a part of your portfolio to good quality stocks.

    What is the difference between PMS and other services of MAS?

    Would the stocks be different than those in MAS of Panther, Lion and Antelope?
    Yes

  • PMS Investors

    Who is PMS meant for?
    PMS may be useful for individuals or institutions/ entities looking for personalised investment solutions, long-term wealth creation and wise handling of the wealth already created.

    Who is eligible for investing in PMS?
    Individuals (residents and non-resident Indians) and non-individuals such as Hindu Undivided Families (HUF), partnerships firms, sole proprietorship firms and companies can invest. An NRI can invest in a PMS through an NRE or an NRO account.

  • What are the risks in PMS?

    PMS investments primarily go into stocks, which naturally carries market risks. Many PMS of broking firms are also known to churn portfolios frequently in order to generate brokerage.

  • Funds & Contribution

    Is there a minimum investment amount?
    Yes. SEBI has mandated Rs50 lakhs should be the minimum investment in a PMS under one name. You can invest money through RTGS / NEFT / Cheque / DD from a bank account that is in your name and mapped with us.

    Can I transfer my existing holdings?
    We would prefer a cash contribution. However, you can also turn over an existing portfolio of stocks for management. However, please note we would not accept shares which are recommended in our advisory service or stockletters, as this may involve a conflict of interest, between the two services. The strategies and stocks in these two services are separate. Whenever we sell some or all of the shares that have come in as your contribution, there will be capital gains and normal transaction charges. These shares have to come from a demat account under your name. You have to let us know the date of acquisition and the cost of acquisition, to help report your returns correctly.

    Can I add fresh funds occasionally?
    Yes, you can transfer new funds from your bank account.

    How much should I invest?
    That depends on your specific financial condition and age. In general you should not invest any money that you are dependent on, such as your retirement corpus.

    Can I bring in additional funds later? What is the Minimum top up amount?
    Yes, you can. There is no minimum amount for top up

    Can I partly withdraw my money from my PMS account?
    Yes, you can withdraw, provided the portfolio value does not fall below the minimum limit of 50 lakhs. You have to give a request for the same in writing. However, charges as agreed will be applicable.

  • What is the tax treatment for PMS investment?

    PMS is a pass-through vehicle. The tax liability remains the same, as if the investor was investing directly. We will provide an audited statement of accounts and a detailed statement of transactions for tax purposes at the end of the financial year to enable you to file your tax returns.

  • Key features

    What is the current AUM and number of clients?
    Please see https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doPmr=yes (monthly reports are available from December 2019 onwards)

    What is the market cap orientation of the two schemes?
    MAS Prime is more oriented to large-caps. MAS Growth is more oriented to small and mid caps

    Do you open a bank account for each client or do you operate on a pool account basis?
    For Resident clients, we operate on a pool account basis. For Non Resident Clients, we need to open a NRI PIS Bank account.

    Can the PMS and Demat accounts be opened in joint names (of me and my wife)?
    Yes

    What is the maximum number of stocks that could be in the portfolio?
    It could be 20-22, but on an average, it would be around 15.

    Is the portfolio customized and exclusive for each client or constructed on the basis of a model portfolio?
    The portfolio is based on the time when the client comes in. For instance, if older stocks have run up a lot, we may not buy those for new clients.

    What is the investment philosophy that you follow for stock selection?
    Our investment philosophy, showcasing our approach to stock picking is shared on our PMS website https://advisor.moneylife.in/pms/ under >> Downloads >> Philosophy Here is the url https://advisor.moneylife.in/media/pdf/pms/MAS%20PMS.pdf

    How often do you reshuffle portfolio?
    If a stock is doing well, we don't touch it. However, we think most sectors and stocks run in cycles and we are on the lookout to play those cycles.

    Do you have an evaluated list of stocks you follow or do you keep things open?
    We have a shortlist of high-quality stocks. This usually excludes commodity stocks, public sector companies and companies with poor financial ratios.

    Do you keep cash holdings in liquid funds, till invested?
    Yes, but returns from liquid funds are so poor that only during a prolonged bear market, it makes sense NOT to buy stocks. Usually, we have noticed we always find some goods stocks to buy.

    Are any sell/ buy calls explained to customers?
    No. Since we run a discretionary portfolio, clients leave the job of buying and selling to us. They can withdraw their money anytime too. We would like our performance to speak.

    How often do we get to speak with fund manager?
    There is no hard and fast rule. We have found investors are focused on getting returns. Interestingly, no one called to speak during the crash. It worked out well for both sides. Since we run a discretionary portfolio, clients leave the job of buying and selling to us. They can withdraw anytime too. We would like our performance to speak.

    When was the last time your investment process failed?
    PMS was launched only in Dec 19 but we have been recommending stocks since 2012. Our process has evolved since then. It failed in 2018, when we didn’t exit from some stocks. We have corrected that flaw with a dynamically adjusted exit level. This has worked well too.

    Are your returns back tested?
    As mentioned, we have been running live portfolios with continuous tweaks. It has worked well over 8 years.

    What do you think about current market, are they efficient?
    Markets are never efficient.

    How do you determine what asset class are good and bad value propositions?
    We stay focused on individual stocks, which give the best returns. Comparison of asset classes makes no sense to us because usually market indices are used as a proxy.

    Are you offering any Direct /Fixed fee Plan.
    Direct plan as is understood here, is a plan that eliminates distributors and allows investors to invest directly. We have only direct plans as of now.
    Fixed fee plan is one where PMS fees are fixed and there is no profit-sharing. We don't have fixed fee plans now but we can consider it.

    Is it possible to share your current portfolio to get a sense of the stocks you invest in?
    No, we cannot disclose the portfolio right now.

    Will online access be provided?
    It is currently not available as of now. We are working on it.

  • Fee Structure, Lock-in & Exit Load

    Do you have a fixed fee option (without performance fee)?
    No, we don't

    Is there any flexibility or special offer on the fee structure?
    No, there isn't

    Is there a lock-in period?
    No, PMS has no lock-in period.

    Is there an exit load?
    There is no exit load

  • Is there a guaranteed return scheme?

    As per SEBI rules, no one selling any capital-market product can guarantee a return. This applies to brokers, mutual funds, investment advisors and PMS.

  • How can I monitor the performance of my portfolio?

    We will provide you with the following periodic reports on the performance and other aspects of your investments to help you monitor the performance of your folio.
    - Monthly performance statement
    - Transaction, holding & portfolio summary reports
    - Annual CA certified statement of account for tax filing

  • How can I get any complaint redressed?

    You can find the grievance redress process under Contact Us segment of the site, below this FAQ.

  • What are the next steps?

    Just fill in the form in Get in Touch tab on the right hand of the site and we will get back to you in a day, barring holidays. You can also email us on [email protected] or connect with Shraddha Mhatre : +91 9820393865 or Pankaj Raheja : +91 9820019274.